I’m so happy to show you these gorgeous photos from the Blume launch photoshoot I directed back in October.
When I first set off on this crazy floral adventure, I always knew I wanted to direct my own shoot. I had a vision and I was bursting with ideas. I wanted gorgeous autumnal hues matched with large scale floral installations.
I attended a networking event hosted by Nancy Straughan which is where I met Laura, the photographer on the shoot. We hit it off straight away, bonding over our awkwardness and hate for self-promotion. The moment someone says “we’re all going to go round and introduce ourselves one by one” I shudder and come out in hives. Despite this, I really enjoyed myself, it isn’t quite as traumatising as I remember from school. After the event, Laura reached out to me and asked if I wanted to collaborate on a shoot, and of course, I jumped at the opportunity. Luckily for me, Laura let me plan the shoot exactly as I had envisioned!